How Much Can I Make?
Earning potential makes Keyrenter one of the best real estate franchises. Take a deep dive into industry and company performance.
Financial Performance*
Keyrenter’s financial performance makes it one of the best franchises for those interested in the real estate industry.
Revenue is accelerating as our franchisees continue to build their client bases and industry trends propel the demand for property management services.
Average Revenue
In 2025, the average annual gross revenue was $780,609 for Keyrenter franchisees who have been open three years or more per the Keyrenter 2026 FDD.
Net Owner Benefit
Annual Revenue
In 2025, the top-performing franchised location generated $4,535,906 in annual revenue in 2025 per the Keyrenter 2026 FDD.
*Financial performance numbers are represented within our Item 19 from the Keyrenter 2026 FDD.
Kenyrenter’s system-wide revenue growth trajectory:
Now, systemwide growth doesn’t always tell the full story about a franchise’s performance on the franchisee level, but it displays system-wide revenue that continues to grow to keep up with the rising-demand of property management services.
Let’s take a look at the performance of franchisee-owned locations that had at least a full year of income in the preceding year:
That’s an increase of:
in 2022
in 2023
in 2024
Keyrenter Franchisee Revenue*
Overall Average Gross Revenue
Keyrenter franchisees had an overall average gross revenue of $650,633 in 2025. That figure includes the newest locations in the system, which were still establishing their business.
Average Net Owner Benefit (3+ Years in Business)
For franchisees who’ve been in business three years or more, the average net owner benefit achieved was $209,803.
Highest-Performing Franchise Net Owner Benefit
The highest-performing franchise generated $945,710 in net owner benefit.
*Financial Performance numbers are represented from our 2026 FDD.
Keyrenter Revenue Performance Highlights*
Kenyrenter revenue is driven primarily by Revenue Per Unit (RPU), which represents the average revenue generated by each unit under management.
RPU is calculated by dividing total Property Management Revenue by total occupied rental units.
Industry Average
RPU in 2022
The industry average RPU is $222.11, providing a benchmark that emphasizes Keyrenter’s competitive position with its above-average RPU.
Average Revenue
Per Unit (RPU) in 2023
In 2025, Keyrenter’s average RPU was $303, outperforming the industry average of $222.11 (as reported in the NARPM Financial Performance Guide 2022). This metric highlights Keyrenter’s effective revenue generation per managed unit.
Average RPU
for New Franchise Units
Keyrenter’s newest franchisees, operating for less than three years, achieved a notably higher average RPU of $361, indicating strong revenue generation even in the early stages.
*Financial Performance numbers are represented from our 2026 FDD.
All of these numbers are represented in greater detail in our Franchise Disclosure Document, which franchise candidates receive during our Discovery Process.
Size and Growth of the
Property Management Industry
Elevated home prices and financing costs continue to make homeownership less attainable for many Americans, extending rental demand. The Urban Land Institute and PwC’s Emerging Trends in Real Estate® 2026 report identifies higher financing costs and shifting demographics as significant forces shaping real estate demand, while recent housing research shows that only 12.7% of U.S. renters can afford the median-priced home. These conditions continue to support demand for professionally managed rental housing.
According to the National Association of Residential Property Managers (NARPM), the growing number of small-scale investors in residential properties has driven demand for professional property management services. As more people invest in rentals, especially Baby Boomers and Gen X, property management franchises like Keyrenter are well-positioned to serve this rising market.
The National Multifamily Housing Council reports that demand for rental housing has surged, driven by younger generations delaying homeownership and retirees seeking more flexible living options. Multifamily unit openings have been hitting all-time records.
Small investors continue to dominate the U.S. rental housing market. According to 2025 data from the Investor Pulse report by CJ Patrick Company and BatchData, more than 90% of investor-owned homes nationwide are held by small landlords owning fewer than 11 properties. Landlords owning between one and 50 properties collectively control approximately 95% of investor-owned housing inventory.
These trends indicate a rising demand within the $81 billion property management industry, which is expected to grow to nearly $99 billion by 2029, driven by the increasing number of small-scale investors entering the rental market.
Why It’s a Good Time to Join
the Property Management Industry
Stable Recurring Revenue
Enjoy consistent income through ongoing management services.
Recession-resistant business model
Housing is not a discretionary expense, and demand for rentals will always be a strong part of the housing market. Current trends in housing affordability only reinforce demand for rental housing.
Expanding Market
The rental market’s growth presents new business possibilities.
Increasing Demand
As home prices rise, more people are choosing to rent rather than buy, particularly young adults (35 and younger), who are 67% of the renter market. In addition, the shift toward remote and hybrid work gives people the flexibility to move more frequently, creating more demand for rental properties.
This growing pool of renters provides a steady pipeline of business for property management companies, ensuring a consistent demand for services.
Stable Revenue
Property management offers consistent, recurring income through management fees, lease renewals, and maintenance services. This model contrasts with other industries and franchise opportunities that are reliant on one-time sales. And rent isn’t something people forgo paying. You can cut a latté or burger out of your budget. Not housing costs.
Young people tend to rent rather than buy homes, which stabilizes the demand for property management services. This makes it an attractive option for entrepreneurs looking for a reliable business model that has lower risk during uncertain economic times.
An Extremely Scalable Business Model
The property management industry offers significant scalability potential. As a franchisee, once you build a portfolio of properties, you can easily expand by acquiring more doors, adding new services, or moving into additional territories. And Keyrenter is focused on helping you do this.
The infrastructure required to manage 100 properties can be adapted to manage 300 or more, leading to higher profitability with relatively lower incremental costs.
Startup Costs
Start-up costs for a Keyrenter Property Management franchise range from $118,750 to $244,400.
Initial Franchise Fee
Training Fee
Initial Marketing & Start-Up Packaging Fee
All other costs associated with operating a Keyrenter Property Management franchise business are detailed in the
Keyrenter 2026 FDD and will be discussed during your part of the Keyrenter discovery process.
Discounts
For existing property managers converting their business to a Keyrenter, the Initial Franchise Fee is discounted to $30,000 if you are managing 20 or more residential properties.
U.S. Armed Forces members and veterans who have been honorably discharged receive a 20% discount on the franchise fee for the first Keyrenter franchise location.
Existing real estate license holders automatically receive a $5,000 discount on their franchise fee.
Financing Options
Keyrenter has relationships with third-party sources that offer financing to help cover your franchise fee and start-up costs. Most lenders require that you have 20-25% liquidity of the amount financed and have good credit standing.
Running the Business
Your Involvement
As the owner, you’ll need to be able to work on the business full time, especially when your franchise is new. Early on, this will mean setting up operations, fostering relationships, hiring employees, marketing the business, and establishing Keyrenter’s systems.
As your business grows, you will begin to delegate some responsibilities, and you’ll focus more on business growth, setting goals and objectives, and general oversight.
Your Team
When you open a Keyrenter franchise, you’ll need to hire a small team to handle day-to-day operations so you can focus on expanding the business. As your business scales, you may want to hire more support members, depending on your goals for business growth.
As the franchise owner, you’ll lead the team and set the culture. Here’s a look at the team that will surround you:
- Manager to handle day to day operations.
- Leasing agent to manage marketing, viewings, and lease agreements.
- Administrative assistant to manage the office, assist with customer service, and accounting.
- Maintenance coordinator to handle repair requests, coordinate with vendors, and to perform maintenance.
Start Your Franchise Journey Today!
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