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Keyrenter: A Legacy of Innovation and Success​

Keyrenter shows entrepreneurs how to build and professionalize their property management business with the tools and support they need to thrive.

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The Keyrenter Story

Keyrenter Property Management was born out of necessity and vision, beginning with a small real estate team determined to solve common property management challenges.

In 2006, Aaron Marshall, a successful Keller Williams broker, and Nate Tew, his business partner, were immersed in the fast-paced real estate world. Aaron’s team specialized in bank-owned, foreclosure, and short-sale properties, navigating the challenges of the 2007 financial market crisis. By staying ahead of market trends, Aaron’s team achieved extraordinary results earning them national recognition, with The Wall Street Journal naming them one of the Top 100 Sales Teams for two consecutive years.

The Keyrenter Story:

A Journey of Innovation and Growth

Aaron and Nate

Keyrenter Property Management was born out of necessity and vision, beginning with a small real estate team determined to solve common property management challenges.

In 2006, Aaron Marshall, a successful Keller Williams broker, and Nate Tew, his business partner, were immersed in the fast-paced real estate world. Aaron's team specialized in bank-owned, foreclosure, and short-sale properties, navigating the challenges of the 2007 financial market crisis. By staying ahead of market trends, Aaron's team achieved extraordinary results earning them national recognition, with The Wall Street Journal naming them one of the Top 100 Sales Teams for two consecutive years.

As the market shifted, they began purchasing hard-to-sell properties to help clients avoid foreclosure, eventually building a portfolio of rental properties. However, managing these investments proved frustrating. Existing property management companies failed to meet their needs or deliver the level of service his clients expected.

Developing a Better Way

In 2008, Aaron and Nate launched their own property management company to manage their rentals and meet the growing demand in their local market. They believed that many of the industry's pain points—tenant issues, inefficiencies, and negative experiences—stemmed from a lack of developed systems, modern technology, and proactive customer service. Their philosophy was simple: success comes from building strong relationships with property owners and tenants while delivering a seamless, professional experience.

By 2011, the company rebranded to Keyrenter Property Management to reflect its core mission: providing rental owners with the "keys" to stress-free property management. Through automation, technology, and scalable systems, Keyrenter redefined what was possible. By 2013, they were managing hundreds of properties with a small team. Innovative tools like virtual tours and automated leasing processes enabled them to deliver 24/7 services while staying efficient and cost-effective.

The Leap to Franchising

Recognizing that property management challenges were widespread, Aaron and Nate decided to scale their proven systems nationally. In 2013, they began developing the Keyrenter Franchise Model to empower local entrepreneurs with the tools, training, support, and expertise to build successful property management businesses in their own markets.

Franchising offered a unique opportunity to combine Keyrenter's streamlined systems with local expertise, essential in a relationship-driven industry like real estate. In 2014, Keyrenter sold its first franchise and held its inaugural training session in early 2015 with four franchisees.

Continuing the Legacy

The journey hasn't been without its challenges. In 2021, Aaron Marshall passed away after a courageous battle with cancer. His entrepreneurial spirit, vision, and relentless drive left an indelible mark on Keyrenter and its growing network of franchise partners. Nate Tew, who had long focused on building and refining the company's processes, stepped forward as CEO, ensuring that Aaron's legacy continues to shape the business.

Today, Keyrenter Property Management stands as a leader in the property management industry. With a commitment to innovation, relationship building, and franchise partner success, Keyrenter continues to transform the way rental properties are managed—one market at a time.

Our Vission

The two believed that underdeveloped systems, a lack of automation, and poor customer service were driving dissatisfaction and mistrust. Too many companies seemed determined to answer the question how NOT to be a property manager. 

They set out to start a company that would not only meet, but exceed expectations, and deliver value and peace of mind. 

Keyrenter was established to revolutionize property management through integrity, innovation, and a commitment to excellence. Our core mission is “changing lives one property at a time.” One of our foundational beliefs is that it’s important to build strong relationships with property owners and tenants.

Our Approach

From the start, our approach has been to provide superior customer service and to leverage technology to streamline processes. Our focus on quality and innovation sets Keyrenter apart from other property management companies and has helped our 100+ locations average a 4.7 review rating on Google.

Our proprietary software increases productivity, and makes it easier for owners to start a property management business and run it effectively with fewer people. For example, we offer virtual tours and property viewings that can be accessed via a QR code. 

Today, Keyrenter is a trusted name in property management, known for our extremely low eviction rates, excellent customer service, and a network of franchisees who share the same passion for excellence. 

The journey from a small real estate company to a leading franchise brand is a testament to the founders’ vision and dedication to improving the lives of property owners and tenants.

Meet The Team

Nate Tew
CEO

Art Coley
CDO and Executive Chairman

Kiou Amini
Sr. VP of Franchise Development

Brittney Williams
Sr. Recruitment Coordinator

Daniela Ortega
Recruitment Coordinator

Bill Brakemeier
Franchise Developer

Hasty Sarayani
Franchise Developer

Mission And Values
Our Core Values

  • Relationships are the foundation of our success
  • Delight people through wow service
  • Never leave people in the dark
  • Consider the customer in all we do
  • Unified team, creating win-win solutions
  • Fun, creative, competitive, and awesome
  • Loose lips sink ships (no gossip)
  • Take action before something happens
  • Know where we are going and focused on results
  • Do what you say you will do
  • Know your seat, know your stuff
  • Always learning and improving
  • Never give up
  • Embrace technology to make it simple
  • Run it like you own it
  • On-time
  • Blame no one

How You’ll Grow Your Business

At Keyrenter, we believe that the success of our franchisees begins with robust systems that are designed to help you grow your business efficiently.

The Property Management Franchise For Success

Our Tech

A key part of Keyrenter’s success is our industry-leading property management tools, which include proprietary software designed to free up valuable time, reduce errors, and allow franchisees to scale without sacrificing service quality.

Our property management tools automate essential functions such as tenant screening, rent collection, and maintenance coordination. We equip you with the resources to operate at peak performance, allowing you to focus on scaling your business rather than getting bogged down in administrative work.

Our Marketing

A strong local marketing presence is essential to attract new property owners and tenants, and our marketing tools are designed to position franchisees as experts in their local markets.

Through professionally designed websites, localized SEO strategies, and social media management, Keyrenter helps you build a strong online presence that drives leads and converts them into loyal customers.

Professionally Branded
Websites

Local Search Optimization (Local SEO) and Digital Advertising

Social Media and Content
Marketing

Referral and Networking
Programs

Scalability and Growth Tools​

Keyrenter’s property management tools are specifically designed to enable scalability.
Whether a franchisee is managing 50 units or 400, Keyrenter’s systems are equipped to handle growth without overwhelming the team.

Automated Workflows.

As the franchise grows, the technology platform allows for seamless integration of new properties and clients.

Marketing that Grows With You.

Our marketing support will increase alongside your franchise to continually attract new clients as they expand their portfolios.

Operational Support and Training.

Ongoing coaching and support helps franchisees navigate the common challenges of starting and scaling a business.

Advanced Technology

We are committed to keeping our franchisees ahead of the curve with advanced technology and infusion of A.I. tools.

With the right property management tools in place, Keyrenter franchisees are well-positioned to thrive in the
competitive and rewarding property management industry.

Key Activities Of Strong Franchisees​

We’ll provide the tools and support to help you succeed, but franchisees ultimately drive their own success through passion and execution. Here are some of the key activities of our top performers.

  • Relationships are the foundation of our success
  • Delight people through wow service
  • Never leave people in the dark
  • Consider the customer in all we do
  • Unified team, creating win-win solutions
  • Fun, creative, competitive, and awesome
  • Loose lips sink ships (no gossip)
  • Take action before something happens
  • Know where we are going and focused on results
  • Do what you say you will do
  • Know your seat, know your stuff
  • Always learning and improving
  • Embrace technology to make it simple
  • Never give up

To help with that, Keyrenter hosts annual franchisee summits, where franchise owners gather to learn from industry experts, share experiences, and build relationships with their peers. We have an active peer network as well, where you can connect with other franchisees regularly.

How You’ll Stand Out

Starting a business can be challenging, but Keyrenter’s property management franchise offers a structured path into the market. With comprehensive support, marketing experience, and resources, you can confidently build and operate your own property management franchise.

Our Numbers

Our data shows how Keyrenter Property Management stands out from the competition.

$ 0 K

Top net income of franchisees

3 years in tenure earn a net income exceeding $907,000 per year, thanks to Keyrenter’s support and resources for growth.*

0

Doors Managed Monthly

Our franchisees manage an average of 219 doors every month, leveraging advanced systems and scalable technology—without mandatory targets to meet.*

0 %

Higher Revenue per Unit

Keyrenter franchisees see property management revenue per unit that’s 17.5% above the industry average, enhancing overall profitability.**

*Per the 2025 Franchise Disclosure Document.
**RPU is calculated monthly by dividing total Property Management Revenue by total occupied rental units. Keyrenter’s average RPU is $261 in the 2025 FDD. The Industry Average RPU is $222.11, based on data from the NARPM Financial Performance Guide 2022. This information is available on the NARPM website: https://www.narpm.org/docs/NARPM_FinancialPerformanceGuideOverview

Why Customers Love Us

Customers trust us because of our proven business model, range of property management services, and review ratings.

Our mission-driven culture drives our passion for building strong relationships with everyone involved in the business and providing excellent customer service. Our proprietary property management tools automate many of our processes, so checking in on properties is more convenient and easy.

Our tenants appreciate the convenience and responsiveness we provide. Our tech makes house hunting easier, speeds maintenance request response time and offers online rent payments.

Property owners receive payments automatically, maximize their ROI on real estate investments, and receive pertinent communications quickly, giving them peace of mind.

What Tools our Franchise Owners Use

Keyrenter addresses and alleviates these challenges, which helps us win and retain clients.
Our investment in technology and commitment to providing excellent customer service set us apart from other property management companies.

Lease tracking, rent collection, maintenance request management, tenant screening, and document storage.

Rent roll tracking, automated invoicing, profit/loss statements, and tax reporting.

Email marketing, communication tracking, follow-up reminders, and owner reporting.

Secure logins, real-time updates, payment processing, and transparency for both tenants and owners.

Job tracking, vendor assignment, automated updates, and expense tracking.

Automated vacancy posting, online leasing applications, lead tracking, and social media integration.

Cloud-based storage, version control, and e-signature capability.

Automated messaging, scheduling reminders, and centralized communication logs.

Lease templates, e-signatures, reminders for regulatory changes, and legal documentation storage.

Customizable dashboards, financial reports, vacancy rates, and owner reporting. These features may be part of a property management system or separate reporting tools.

Why There’s Strong Demand for Keyrenter

Property managers have a unique role in that they have two sets of clients: landlords and tenants. A good property manager is able to keep both sets of clients happy with excellent customer service. And this ultimately benefits landlords because keeping a reputable name is of utmost importance to them.

Challenges that landlords may face with their property managers include:

  • Poor communication.
  • High management fees.
  • Inadequate tenant screening.
  • Delays in maintenance.
  • A lack of transparency in financial reporting.

 

Additionally, inconsistent rent collection, high tenant turnover, and lack of control over decisions contribute to dissatisfaction. Compliance issues arise if property managers fail to stay updated on regulations. These issues lead landlords to feel their properties aren’t being managed effectively, increasing costs and stress.

Tenants can face similar challenges Include:

  • Poor communication and slow responses to maintenance needs.
  • Unclear lease agreements.
  • Inconsistent rule enforcement.
  • A lack of flexibility with lease renewals or move-in/out schedules.
  • Privacy violations.
  • Poor management of shared facilities like pools and laundry rooms.
  • Disputes over security deposits.

 

These issues create distrust and tension between property managers and tenants.

Standing Out in a Competitive Market

With our proven systems, you can deliver a level of service that exceeds client expectations. Here’s how our tech benefits landlords and tenants.

For tenants:

  • Make house hunting easier through virtual tours and property viewings that are triggered with a QR code.
  • Provide digital payment portals to make paying rent easy.
  • Automate rapid responses to maintenance needs.
  • Rapid communication.
  • Digital lease agreements.

For property owners:

  • Receive payments automatically.
  • Keep unit occupation high and eviction rates low.
  • Maintain property conditions and maximize ROI on real estate investments, including financial performance reports.
  • Provide leasing contracts.
  • Rapid communication on your client’s behalf so they’re not bothered with a maintenance issue or property complaint in the middle of the night.

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